After carding three holes-in-one in a single season, most 13-year-olds might be content to let their golf game do the talking.

For Krosby Jackman, the lesson to let his play develop didn’t stop at the 18th green.

The Hillcrest Golf Club junior, who made headlines last fall after recording his third ace of the 2025 season, has officially launched his own golf apparel brand: L.I.D. Golf — short for “Let It Develop.”

“We have hats available right now, and soon we’ll be releasing clothing like crewnecks, hoodies, and T-shirts,” Jackman said.

What began as a personal project gained momentum during the off-season, when Jackman and his stepdad, Steven, started laying the groundwork for what would become L.I.D. Golf.

“About a year and a half ago, I started sketching ideas in a notebook. Steven and I talked about it, and then last month we finally came up with it and put our order in,” he said.

The first shipment of roughly 60 hats has now arrived, providing Jackman with his opening inventory as he prepares for trade shows and summer sales. Interest has already extended beyond Moose Jaw. Cameron said hats have been sent to Vancouver, Saskatoon, and Edmonton.

The brand centres around a phrase that has become a personal mantra for the young golfer.

“It started with (advice from my stepdad, Steven), and L.I.D. means ‘let it develop.’ Every time you don’t hit as good of a shot, you just say, ‘let it develop’ and hope it gets better,” Jackman said. “It stuck with me. It brings your frustration down.”

Jackman, who has been golfing since he was “one and a half or two-ish,” said the goal is to share that same mindset with other players.

Jasmine Cameron, Jackman’s mother and general manager at Hillcrest Golf Club, said that same determination has carried over into the business side of the project.

“I’m a proud mom. I’m proud that he’s taken this on himself, and I’ve been honoured that he came to me to help get it started. We just want to see him succeed. It’s pretty cool — especially at his age,” Cameron said.

She noted that Jackman spent months refining the concept before placing the initial order.

“He worked on it every evening, sketching ideas and writing things down. We just figured it was time to give it a try and let people start wearing the brand,” she said.

Jackman hopes to expand the line to include hoodies, crewnecks and T-shirts, with ambitions that stretch well beyond the fairways of Hillcrest, “if it’s possible.”

For now, proceeds are being reinvested into inventory, with plans to eventually support junior golf initiatives to help create opportunities for children and youth facing financial barriers to the sport.

In addition to online sales through the brand’s Facebook page, L.I.D. Golf will be promoted locally, with Jackman planning to set up at Hillcrest during the summer months and at upcoming trade shows, including the Young Entrepreneurs Market at the Town ’N’ Country Mall on March 14.

“I’m excited to see how it turns out,” Jackman said ahead of his first trade show experience.

Hillcrest Golf Course is located at 1599 Main Street North and can be reached at 306-693-1921. Jackman’s Facebook page can be found at “LID Golf.”

Aaron Walker

Reporter

Moose Jaw Express